In NB, what should I know about winter tires incentives (provincial) for car loans?

As of early 2025, New Brunswick does not currently offer a provincial government-mandated rebate or incentive program specifically for the purchase or installation of winter tires, distinguishing it from some other Canadian jurisdictions. Unlike provinces with direct subsidies or loan programs, the primary financial incentive for NB residents comes directly from private auto insurance providers. Many insurers operating within the province offer a discount, typically ranging from 3% to 5%, on your car insurance premiums if you equip your vehicle with approved winter tires for the colder months. This practice is widespread across Canada, reflecting the proven safety benefits of winter tires in reducing accident frequency and severity on icy and snowy roads, thereby lowering an insurer's risk exposure. For consumers with car loans in New Brunswick, this insurance discount is a crucial consideration as it directly reduces overall annual vehicle operating costs, making your monthly budget more manageable and effectively offsetting a portion of the initial investment in the tires over their lifespan. It is highly recommended to proactively contact your specific insurance provider to understand their precise winter tire discount policies, eligibility requirements, and any application procedures, as these details can vary significantly between companies.